There has been a ton of hype leading up to the launch of 5′4″ Madonna’s new clothing line “Material Girl.”  The collection debuted at 200 Macy’s stores on August 3.  I finally made it to my local Macy’s yesterday to check out all the fuss.  Here are my observations.

I was pleasantly surprised by the amount of merchandise offered at the suburban Orlando store.  Although the ”Material Girl” collection was definitely designed for the teen/tween market, I found that there was something for everyone.  I would definitely wear the short black jacket with organza floral pin ($36), ballet flats ($19.95), and studded tank tops ($22).  Correction – I would wear these items if they FIT, which they did not.  The line is clearly cut for a tall, slender build, not a petite frame.  The sleeves on the jacket were inches too long.  However, my 5′8″ Madonna-loving friend Yvette looked great in the olive capri pants.   

There is no doubt that “Material Girl” is a Junior line.  The prints are very youthful – hearts, stars, and skulls.  The clothing features lots of metal studs, hook and eye closures, lace, and fishnet trims.  No one over a certain age is likely to wear the lycra bandeau tops, stretch tank dresses, studded leggings, pleather bike shorts, or “Who’s that Girl” inspired netted tutu skirts.  The quality seems a bit cheap but so are the prices, ranging from $5 to $36.  You get what you pay for.  Overall, Madonna’s new line is edgy, fun, and flirty just like the Material Girl.

Franceska and the Material Girls